Watch The Codes of Gender (2010) Full Movie
Title: The Codes of Gender
Release Date: 2010-10-13
Genres: Documentary
Runtime: 73 minutes
Status: Released
Description
Identity and performance in popular culture
Watch The Codes of Gender full movie for free. Released in 2010, this film was made with a budget of $0 and has earned $0 so far, according to IMDB. Enjoy the movie!
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Movie Credits
Get to know the amazing cast and crew who made The Codes of Gender a reality, and discover the passion and creativity behind its creation.
Actors
Sut Jhally
Crew
Sut Jhally, Sut Jhally, Sut Jhally, Andrew Killoy, Aaron Vega, Andrew Killoy, Jeremy Earp, Loretta Alper, Scott Morris, David Rabinovitz, Andrew Killoy, Rikk Desgres, Shannon McKenna, Shannon McKenna
Related Movies
Disclaimer:
We do not host The Codes of Gender movie files on our server. All materials, including videos, images, and other elements displayed on this page, are sourced from third-party websites and are publicly accessible.
If you are the owner of any material featured on our site and do not permit its use, please request its removal through our DMCA takedown request page.
pop culture, beauty, sociology, advertising, gender, gender roles, femininity, socialization, power relations, masculinity, hierarchy, western society, social structures, ervig goffman, analysis, commercialism, gender ideals, ritualized cultural performance, objectification, subordination, infantilization